If you have a product to sell, get a dog in your ads.  But not just any dog.  You need to get a yellow Lab puppy to do your sales pitch.  Unfortunately, a black Lab puppy will not photograph as well.  Not only is a yellow Lab puppy jaw-droppingly cute, but they are intelligent enough even at seven weeks of age to respond to basic commands like "come", "sit" or "run around like a maniac."  Even if people can't remember at first what your product is the first time they see the add, they will remember the yellow Lab puppy and look forward to seeing the ad again.

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